The word Cicerone (sis-uh-rohn) designates hospitality professionals with proven experience in selecting, acquiring, and serving today’s wide range of beers. To claim the title of Cicerone, one must earn the trademarked title of Certified Cicerone® or hold higher certification as Advanced Cicerone™ or Master Cicerone®. Those with a basic level of expertise gain recognition by earning the first-level title Certified Beer Server.